Monday, September 6, 2010
When a famous name means nothing
A wine’s name – particularly when that name is a person’s or family’s – can carry great weight and be a moniker for consistency. But increasingly, a celebrity’s name attached to a wine is more of a marketing gimmick and less so a sign of quality. Case in point: the 2006 Napa Valley Cabernet Sauvignon by the Andretti Winery. Knowing a great deal about car racing hasn’t helped Mario Andretti much when it comes to wine.
It’s not that this wine was lousy. But at a retail price of $45, a wine ought to speak something special. This one did not. Thankfully, neither I nor my friend Curt bought this wine ourselves. Rather, it was a gift to Curt from someone else.
We both agreed that this was a perfectly acceptable wine with our bison strip steaks, had it cost about $10. But at $45, this would have been a rip-off.
Using my wine rating scale at the left, I give this a 5.